Ok guys, Let me ask you a question. Did you watch “The Wolf of Wall Street” film? That movie is filled with many iconic scenes which I couldn’t forget. As a marketer, those scenes graved into my mind and can’t be erased.
“The Wolf of Wall Street” is based on a true story. It was about a corrupt salesperson who managed to earn millions of dollars through his sales and marketing talent. Yes, there is something called “ethical marketing”, which we all need to practice as responsible professionals. I will talk to you about it in the future.
There is one iconic scene that I want you to see. The actor Leonardo De Caprio played a marvelous role portraying the main role.
At one point in the movie, the main actor is teaching his methods to his friends. He takes a pen from his pocket and challenges them to sell him that pen.
The reason I love this scene is that it shows the basic requirements we need to have as a marketer. It’s all about creating an interest in our products and services which leads our customers to make purchases.
Let me share with you some of my personal experiences. When I started my career as a salesperson I honestly wanted to quit. It was hard. But what kept me going is the day-to-day challenges I faced. Facing and solving them gave me satisfaction.
When I shifted myself to the marketing field the challenges doubled. Because you are involved in a decision-making process. With the rapid digital transformation, marketers had to learn more about digital marketing and develop digital marketing skills to survive in this competitive business.
There are so many definitions of digital marketing. But it is one of the main components in marketing. When you choose a profession in digital marketing there are some expectations to be met with.
First, you need to get a thorough understanding of what your products, services, and target audiences are. Then you need to identify and develop new opportunities that help to increase the revenue of your business. You can plan new advertising campaigns. You also can find new ways to promote your business organically. Create new content, etc…
With the rapid growth and popularity of digital platforms, digital marketing is one of the few industries which grows fast.
According to Statista website, “Digital advertising spending worldwide stood at an estimated 378 billion U.S. dollars in 2020. This figure is forecast to constantly increase in the coming years, reaching a total of 646 billion U.S. dollars by 2024.”
With the hit of the corona pandemic, the time people spent online increased. Hence the job opportunities for professionals with digital marketing skills expanded.
As I mentioned before, because of the higher demand of the industry there is a vacuum for the right professionals. If you have the right skill set it’s easy to find better Jobs. This is why many companies like google are providing free training and certificate courses in the digital marketing industry.
Don’t forget to remind me to write an article about how to find digital marketing courses online. If you comment below I will provide you with some valuable tips and resources.
When you start your career as a digital marketer, every day you will learn something new. Every day you will face new challenges and with time you will develop a skill set that has a higher demand.
Compared to other jobs digital marketers have many opportunities to level up their knowledge. Let’s say your company asked you to leave your job. Or you’ve been laid off.
you can start your own digital marketing agency. What you need is a computer with a reliable internet connection.
There are so many websites that provide freelancing jobs.
Digital marketing is the fastest growing industry in the world right now. There are many free resources that you can refer to if you want to study or develop your marketing skills.
With the rapid growth and the popularity of digital marketing, there is a huge demand for skillful professionals.
If you want to motivate yourself to become a digital marketer, remember the following benefits.
Our advice for you is, to develop the right skills which have demand. Develop yourself to create interest in customers’ minds which leads them to make a purchase. Remember how Leonardo De Caprio sold that pen.
If you didn’t watch that movie, watch it. Do you want to know more about marketing? Don’t stop here. Read our blog.
Tell us which do you like digital marketing? Do you want to get into digital marketing?
Leave your comment below.