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How do Google Search Algorithms work?

Kalinga Digital Marketing Devision
2022.5.9

What are search algorithms? How often does Google change or update its algorithms? How can we use algorithms to get to a higher rank in SERP?

These are the top questions we all face when it comes to search engine optimization.

Did you check our last article” How Search Engines Works?”?

In that article, we explained to you the basic concept behind search engines. That can be divided into 3 parts Crawling, Indexing, and Ranking.

So from now on, we will bring you a few articles to explain to you the google search engine algorithm.

If you like and share these articles, then in the future we will present you with an “understand the search engine algorithm” ebook.

What is Search Algorithm?

The search algorithm can be identified as one of the fundamentals of computer science.

Let’s discuss a simple example. Imagine you are in a library full of books and you want to locate a specific book. The way you locate this specific book can be called a search algorithm.

So let’s get into the technical explanation. The procedure search engines use to locate specific data among billions of data is called Search Algorithm.

There are more than 1.7 billion websites available on the internet. So when you search for something online it is impossible to search all those websites’ live versions in a fraction of a second.

So Google uses search algorithms to give you the relevant answers by searching their web index.

What are Search Algorithms looking for?

There is not one search algorithm. Google will use various algorithms to rank its results.

These search algorithms are designed in a way to brings the most relatable and useful information to searchers. Because if Google couldn’t provide their users with the most relatable solutions they will migrate to another search engine.

Remember we all (those who work outside google) don’t know the exact details of google’s search algorithms.

Why?

It is simple. If outsiders know how the algorithm works anyone can exploit it and use it for their own benefit. Then ultimately users will lose the trust they placed on google as a reliable search engine.

Key Factors Google Search Algorithm looking into

Let’s look into what kind of points these algorithms are looking at.

When you type a keyword or any search phrase it is called Search Query. Google will match these search queries with the index of websites and the relevance of those information to search queries.

Let’s say you search “Restaurants near me”

Search algorithms will look at the keywords you searched and will match them with the index. They will put more weight on your location, reliability of the source, and relevance. So depending on the location, you are in Google will provide you with the information about nearby restaurants.

Although there are many factors that affect google search algorithms, we can point out 5 main key factors that determine which information is shown up in search results.

  • Meaning
  • Relevance
  • Quality
  • Usability
  • Context

In our next search algorithm article, we are going to discuss the above key factors in detail.

Conclusion

Search algorithms are designed in a way to bring the most relatable and useful information to search queries. The search algorithm can be identified as one of the fundamentals of computer science.

The procedure search engines use to locate specific data among billions of data is called Search Algorithm.

Depending on the search queries, Google will use many key factors to sort through the search index. So share your search engine knowledge with us below by leaving a comment.

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